NetbaseQuid unlocks the marketing data from billions of conversations to help brands and agencies derive insights from what people say. They provide listeners with voice-of-the-consumer insights in a platform for web, mobile and TV that is scalable for enterprise data analysis and incorporating external customer data. Their solutions offer holistic views of customers, allowing clients to view their customers about competitive brands or measure their propensity to recommend their products or services. 

Services Offered at NetbaseQuid

1. Data-Driven Marketing: Get a complete view of your customer’s buying preferences, attitudes and behaviour, as well as their life stage, demographics and lifestyle attributes to enable data-driven marketing initiatives which provide a competitive edge over the competition

2. Social Listening: Keep track of conversations about your brand, products and competitors to benchmark your brand’s perceptions or discover new opportunities for social commerce. It also helps organizations to detect any crisis very early.

3. PR Campaign Management: Measure and analyze the messaging effectiveness of your communication activities, which enables strategic planning and helps manage crisis messages.

4. Competitive Intelligence: Track how your competitors communicate with their customers to understand the strengths and weaknesses of your competitors and identify opportunities for distinct positioning, product development or channel strategy development.

5. Customer Service Management: Improve customer service by tracking what your customers say about you online such as complaints, praise, queries or suggestions. This information can be used to build a better relationship with the customers.

6. Advertiser Intelligence: Make your advertising more effective by first understanding the impact of your communication activities on the customer and then applying what you’ve learnt to create a more compelling message for them.

7. Data Mining: Identifying patterns, trends and anomalies within the data collected based on user queries and experiences on social media. NetbaseQuid’s data mining technology analyses trillions of conversations by extracting relevant keywords across websites, blogs and social networks such as Twitter.

How a Company Could Use Social Media Monitoring to Create Their Marketing Campaign

1. Phase 1: The brand launches a new product and wants to understand customer response on social media. The brand can use this information to inform future activities, such as where they should advertise the product and the branding. This helps the brand to optimize its marketing efforts by knowing where to put its money, helping them make more effective decisions on its marketing initiatives.

2. Phase 2: The brand wants to create a new advertising campaign for its product. However, they want first to ensure that customers will receive it well. Social media monitoring can help them in this scenario by allowing them to monitor the discussions taking place online and, through this, gain a deeper understanding of what customers think of their products or service before they launch them.

3. Phase 3: The brand has launched a new advertising campaign. However, the response from customers is not what they expected. Social media monitoring can help them in this scenario by allowing them to monitor social media and gain deeper insights into the customers’ desires and dislikes. This allows the brand to use this information to make an informed decision before spending more money on future campaigns.

4. Phase 4: A competitor launches a new product in direct competition with the brand’s product or service and looks to gain an advantage over their opponents by having the first mover advantage and becoming the leader in the industry. The monitoring can help them in this scenario by allowing them to monitor the discussions taking place online and, through this, gain a deeper understanding of what customers think of their products or service before they launch them.

5. Phase 5: The competitor launches a new advertising campaign. However, the response from customers is not what they expected. Social media monitoring can help them in this scenario by allowing them to monitor social media and gain deeper insights into the customers’ desires and dislikes. This allows the brand to use this information to make an informed decision before spending more money on future campaigns.

Factors To Consider Before Choosing Social Media Monitoring

1. Flexibility- the ability to change or adjust your strategy without purchasing new software.

2. Ease of use- a good user interface and easy-to-understand reports will help you make the most of your investment.

3. Performance- the product’s effectiveness must be monitored, and it should be easy to get a qualitative picture of how effective each strategy is in gaining customers.

4. Cost-Effectiveness- cost-efficient media monitoring systems should meet all the requirements above so that it is efficient and effective for your company 

As of late, social media has become integral to business strategies and marketing plans. However, this requires a lot of consistency from the company’s end. A recent survey by L2 revealed that out of the 1,600 corporate professionals surveyed, only 14% are highly satisfied with their monitoring capabilities.